I have recently been spending lots of time on the emergence of electronic couponing into the marketing mainstream, including a recent post on the subject on this site. At the request of some clients, I have gone a step further and developed some principles for retailers to use when implementing these important, ground-breaking programs.

My primary exhortation in all of this writing has been to create a sense of urgency for retailers which drives you all to implement electronic couponing sooner rather than later. And I now have the opportunity to supplement that enthusiasm with a short White Paper which provides retailers with a few simple rules and guidelines in implementing this approach. Basically, the White Paper offers retailers a list of what they need to do to implement electronic couponing and an approach for how to do it.

And my editors at Progressive Grocer have allowed me to post the White Paper for all to see. In fact, all you need to do is follow the attached link, and you will find the White Paper waiting for you.

My hope is that this White Paper, in combination with my unbridled enthusiasm, will spur retailers to action. The tools are there and the technology is available. It is time to make it happen

Click here to download the white paper.